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Raul and Genel Rivera


Raul and Genel bring unique voices into the church planting arena.  Their journey began in the 1990s when they successfully started and pastored their own church from the ground up.  Then God inspired Raul and Genel to pursue a different type of ministry:  equipping pastors and ministry leaders with the legal knowledge necessary to build life-changing churches and organizations.  In the two decades since they answered God’s call on their lives, Raul and Genel have taught thousands of pastors and church leaders how to start right, stay right – and sometimes how to get right!

Raul leads a growing staff that has help plant 1,000’s of church.  He also authored over 80 effective manuals to help churches and ministries stay compliant with the IRS.  He has spearheaded the creation of cloud-based software programs and the new StartCHURCH online university.

In October of 2006, StartCHURCH launched the "Church Compliance & Ministry Empowerment Conference" (now the "Ultimate Church Structure Conference") in order to reach pastors and ministry leaders on a personal level. Since that day, thousands of ministry leaders have come together to hear Raul’s insights on operating the business side of a church.  His passion is to empower pastors and ministry leaders to protect their dreams.

Raul and Genel have 5 children and live in the Metro Atlanta area. When they are not helping plant churches, they go to their farm and raise cattle, swine, sheep and poultry implementing sustainable practices.


Chief Operating Officer

As the Chief Operating Officer (COO), Scott Ritzheimer oversees all business operations and administrative teams at StartCHURCH. Scott has used his leadership skills, administrative acumen, and understanding of systems and processes both to spark growth at StartCHURCH and to provide the tools that ministry leaders need to grow their organizations.

What Scott likes most about working for StartCHURCH is the people he works with. One thing he hopes all StartCHURCH clients know is that he truly wants them to succeed.

Scott lives in Lawrenceville, GA with his wife, Hilde-Marie, and their two sons.


Chief Marketing Officer

Having been a Church Planter and staff Pastor, Nathan brings a wealth of knowledge and passion to the StartCHURCH Sales and Marketing efforts.  He desires to see churches and ministries equipped and inspired to pursue the dreams that God has put in their hearts. Nathan has helped over 1000 churches get started with StartCHURCH, and he never tires of seeing the look of joy on Pastors’ faces when they are empowered to start and stay right.

Nathan lives in Lawrenceville, GA with his wife Lisa. He has 3 wonderful children and a very codependent chocolate lab.


General Counsel

Damon Moore comes to StartCHURCH after serving as the founder and principal lawyer for the Law Office of Damon Moore. He has provided legal counsel for numerous board members and executives who have sought to establish and grow not-for-profit enterprises. Damon attended Butler University and earned his B.S. in Communications from the University of Indianapolis. He earned his law degree from Indiana University School of Law—Indianapolis, where he served as Articles Editor for the Indiana International & Comparative Law Review.