Branding 101 for Churches & Ministries

Written by Christine Bové on Dec 22, 2020 in Church Management

Hello Pastors and Ministry Leaders! My name is Christine and I am the Digital Products Specialist here at StartCHURCH. 

In this video, we will take a deeper look into the importance of branding and how to create a brand for your church or ministry.

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Churches and ministries are diverse as God’s creation, and that’s a beautiful thing! Just as we show our individuality through our different languages, the clothes we wear, and various interests, a nonprofit can also have its own identity to communicate its personality.

Along with identity, your brand will communicate your values. There are foundational values that God gives to all in ministry, but some values He places in each church’s individual DNA. 

Examples may include 

  • reaching the lost
  • discipleship, 
  • equipping leaders, 
  • prophecy, 
  • raising godly families, 
  • and so many more.

With these concepts in mind, let’s talk about how to begin creating your brand. 

Here are SIX STEPS that you’ll need to follow…

1. Choose a name

When it comes to choosing the right name for your church, here are a few guidelines you’ll want to keep in mind:

  • Make it easy to remember.
  • Pick a shorter name.
  • Leave out complicated words (unless it has core relevance.)
  • Choose words that will stand the test of time.
  • Pick something with meaning (examples: a scripture or a life event God encountered you in.)

And here’s something to consider: Don’t be afraid to be unique with your name. If your name is too generic or too many other ministries share the same or similar name, you may encounter trademarking issues.

2. Create Your Mission & Vision Statements 

Vision is the all-encompassing ideals that your ministry will carry, and your mission is how you will carry out your vision.

For example, your vision statement may be: “Our vision is to go and make disciples of Jesus Christ in all nations.”

And your mission statement may be: “Our mission is to equip existing and new believers through teaching, training, and evangelism within the United States and the globe.”

3. Create Your Logo

There are many ways to create your logo. One way is using what’s called a mood board. To create one, you can use a platform like Pinterest to gather photos, other logos, colors, fonts, etc., that inspire the look and feel you’d like for your brand.

Once that’s created, pick what kind of logo you want. Do you want just a text logo? An icon logo? Both together? Then the next step is to pick your brand colors. 

4. Create Your Slogan

 A slogan is the “catch-phrase” of your church or ministry. This could be a sentence or a series of words. For example, a slogan for a church could be “Building the Kingdom through love.”

You want your slogan to encapsulate the heart and mission of your ministry. It should be memorable—something that when people read it, they clearly know your church’s or ministry’s purpose.

For example, if you use a powerful slogan like “the church for the unchurched,” those unfamiliar with your church will get an instant idea of your purpose! This will draw the right audience through your doors that God is calling you to reach.

5. Establish Your Trademark 

Once you’ve created your brand, you will want to protect it by establishing your trademark.

Trademarks are registered so that other organizations cannot adopt the same branding likeness—whether it be the name, logo, or slogan, etc. While this may sound harsh, this will help protect you from legal issues that may arise down the road.

To obtain a trademark, you can apply with the United States Patent and Trademark Office.

6. Establish Your Online Presence

The internet is now considered another pulpit for churches to share the Gospel and, in turn, transform lives. With millions of active users online every day, the potential for impact is unlike any other time in history. I encourage you to establish your website and social media platforms if you haven’t done so already! 

We know that getting started online can seem intimidating. 

That’s why we created our StartSITES Service to make it easy for you to create your website! In just one hour, you can have a fully-functional site to receive tithes and offerings, post online services, and so much more. 

And with our StartSITES Creative Service, we take it a step further and provide you with a website specialist to create your website for you. 

Visit our website or give us a call at (844) 285-4836 to learn more! As always, it’s our honor to serve you. 

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Please feel free to comment. We always appreciate good dialogue. However, we do moderate each comment to ensure that it is on topic and not derogatory to other participants. We ask that you keep your comments brief and pertinent to the topic so that others may benefit.

Raul Rivera

And receive Book 1 of our Grow Trilogy FREE today! This series gives you the strategies you need to get started growing your church plant today!